One Wine, One Story

Photo campaign for a wine retailer company Bortársaság.
We focused on spontaneity in this ad. All of the participants, who are devoted customers of the wine shop, are shown as they truly are: in their own attire, striking their favorite poses, and, of course, holding their beloved bottles of wine. The typography of wavering phrases intensifies the intuitiveness atmosphere. My main goal was to focus of their interaction with the wine and the feelings it elicits in them.

• Art direction and graphic design: Eszter Csontos
• Photography: Márton Kecskés
• Creative strategy with Socially Budapest